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Press kit

Text, logos and images you can use when you write about STBLpay, for media, bloggers and partners. When you introduce the service in an article, please use the materials on this page as they are.

Updated: · By Ango-ya LLC

Boilerplate

Short (about 40 words)

STBLpay is a payment service under development: buyers pay in yen, and merchants receive the stablecoin JPYC. Buyers approve each payment with a passkey (face or fingerprint), and merchants do not rely on card companies' credit screening.

Long (about 120 words)

STBLpay (すてぶるペイ, pronounced "stable pay") is a payment service under development by Ango-ya LLC of Fukuoka, Japan. Buyers pay in yen, and merchants receive JPYC, a stablecoin pegged to the Japanese yen. Buyers approve each payment with a passkey (face or fingerprint). When their JPYC balance is enough, no bank transfer is needed; when it is not, they issue JPYC with a Japanese-yen bank transfer and pay with it. Merchants receive sales in JPYC without relying on card companies' credit screening. The design is non-custodial: the provider holds no funds or private keys of buyers or merchants. Fees are under consideration, with a single flat rate for all merchants planned and nothing added for buyers. A Sandbox, merchant docs and an OpenAPI 3.1 specification are public.

Fact sheet

Service name
STBLpay (in Japanese: すてぶるペイ)
Pronunciation
"stable pay" (in Japanese: ステーブルペイ)
Operator
Ango-ya LLC (合同会社暗号屋)
Founded
February 2019
Location
Fukuoka City, Japan
Status
Under development (as of November 2026). No launch date has been set.
How to describe fees
Please write "under consideration (a single flat rate for all merchants is planned; nothing added for buyers)". No rate has been published.
How it works
Buyers approve payments with a passkey (face or fingerprint). If their JPYC balance is not enough, they issue JPYC with a Japanese-yen bank transfer and pay with it (no transfer when the balance is enough). Merchants receive sales in JPYC. The design is non-custodial: the provider holds no funds or private keys.
Public resources
A Sandbox for trying the integration, merchant docs, an API specification (OpenAPI 3.1) and how-to videos (eight episodes plus an extra)

The Japanese logo (すてぶるペイ) and the English logo (STBLpay) come in black and white. We recommend SVG, which stays sharp at any size. The PNG files have a transparent background and are 2000px wide.

Logo usage

Clear space

The logo and the clear space to keep around it
The striped band is the clear space around the logo. Keep at least half the logo's height clear on every side, with no other text or graphics inside it.

Minimum size

The English logo at 100px wide

English logo: at least 100px wide

The Japanese logo at 120px wide

Japanese logo: at least 120px wide

On screen, show the English logo at least 100px wide and the Japanese logo at least 120px wide. In print, use at least 20mm for the English logo and 25mm for the Japanese logo.

Color

The logo comes in two colors only: black (#161616) and white (#ffffff). Use black on light backgrounds, and white on dark backgrounds or photos. Do not place the logo where it has too little contrast with the background to read.

Don'ts

  • The logo as it is

    Use it as it is

  • The logo stretched sideways

    Change the proportions

  • The logo recolored red

    Change the color

  • The logo with a drop shadow

    Add a shadow

  • The logo with an outline

    Add an outline

  • The logo tilted

    Rotate or tilt it

  • The name retyped in a serif typeface

    Retype it in another typeface

Also, do not crop part of the logo, change the letter spacing, or combine it with other logos or text into a single mark.

Brand colors and typefaces

  • Text (ink)

    #161616

  • Secondary text

    #6b6b6b

  • Accent

    #2775ca

  • Background (paper)

    #ffffff

  • Dim background

    #f7f7f6

  • Rules

    #e2e2e2

  • Cover navy (top)

    #060d24

  • Cover navy (middle)

    #0a1a40

  • Cover navy (bottom)

    #10306b

  • Cover secondary text

    #b9cbe8

Covers and dark backgrounds use the three navy colors as a top-to-bottom gradient, with text in white (#ffffff) and #b9cbe8. The typefaces are Schibsted Grotesk for Latin text and Hiragino Sans for Japanese.

Writing the name

  • In English text, write "STBLpay": STBL in capitals, pay in lowercase, with no space. Do not write "STBL Pay", "StblPay", "STBLPAY" or "Stable Pay".
  • It is pronounced "stable pay".
  • In Japanese text, the name is すてぶるペイ (hiragana すてぶる plus katakana ペイ), read ステーブルペイ. Do not split it as "すてぶる ペイ".
  • To show both names, write "STBLpay (すてぶるペイ)".
  • The operator is "Ango-ya LLC" (合同会社暗号屋 in Japanese).
  • The service is under development. Please say so when you introduce it.

Characters

STBLpay has two characters: Suteburu-chan, who explains, and Suteburu-kun, who asks the questions.

You may use the character images only when introducing STBLpay in an article or blog post. Please do not modify them: no cropping, changing colors or expressions, drawing over them or compositing them with other images. For any other use, such as advertising, merchandise or fan works, please contact us first.

Screens and videos

Suteburu-chan and Suteburu-kun walk through how payments work and how a shop gets started in our how-to videos on YouTube. The audio is in Japanese; Episode 8 is also available with English subtitles. Screens shown are from a service under development.

To play them on our site, see the video section of the home page. You can see the buyer's payment screens in the demo, which uses a fictional shop (in Japanese).

Sharing images (OG images, 1200×630)